It was a wet and windy day and a group of us mums through Mothers Meetings gathered in the exclusive Shoreditch House for a morning with Mère Soeur: aka Carrie-Anne Roberts. Rocking her khaki Zara jumpsuit, with her signature bobbed hair and laden with rock and roll tattoos, this strikingly gorgeous Welsh mama totally captures the room. We all have one thing in common, we’re all mothers and we’re all on Instagram.
Instagram is where Carrie’s journey began. When her baby boy was 3mths old and she found herself a single parent, Carrie moved back home to Wales to live with her mum. It was a build up of loneliness and isolation that spurred her into gaining strength and support from the sisterhood community through Instagram: a collection of mums all reading from the same page. Becoming a parent for the first time is a huge transition in anyone’s life; it’s scary, it’s hard, it’s emotional, it’s lonely and it’s a bloody shock!…. The dilemmas of work and how to work and juggle childcare… The need to feel inspired, to channel your creativity in some kind of productive way. How do us mums appear or even attempt to ‘have it all?’. The pressure and the perfected images from endless Instamums who seem to have the balance ‘just right’…the family, the career…. And then came ‘Mère Soeur‘.
With nothing to lose, and not an ounce of business knowledge, Carrie used her credit card and on a whim, ordered 100 Mère Soeur tote bags from Vistaprint, using their online font. The name ‘Mother Sister’ didn’t have the right ring to it so by coming up with the French translation, she felt confident that she had something good to work with. Her small entrepreneurial idea of selling some tote bags via her Instagram turned into a BIG success. She soon realised everyone LOVED her Mère Soeur brand and this proved to be the beginning of her successful mama merchandise.
Carrie has worked hard at designing and producing products aimed at inspiring mums, from Totes, to T’shirts, enamel Pins and Mugs. In no time she had created a range of merch to be proud of. It’s been a labour of love which has meant she can financially support herself and her little boy. It’s a journey that she admits has been hard work, as any growing business is, and a project she never in her wildest dreams imagined would materialise as much as it has.
Carrie has proved that through being very humble, honest, authentic and courageous, us mums are capable of whatever we put our minds to. The struggle is forever real, but we can feel empowered by overwhelming support. It was lovely hearing Carrie’s story and how she came to building Mère Soeur. She’s passionate to continue stocking in the shops that she loves and stay true to the brand.
When you expand something too quickly, you can lose focus of what you’re all about.
If you’ve been mulling over an idea and aren’t confident in your capabilities and may be doubting yourself, then STOP! There is nothing you cannot achieve. Talk to friends, share your ideas and fundamentally: believe in yourself.
by Laura xx