A Superhero Has My Back!
This week has been an emotional roller coaster for both Stanley and myself and with this in mind, I thought it was apt for me to introduce you to the children’s brand Scamp and Dude.
Jo Tutchener-Sharp felt inspired to create a brand that helps children feel more secure when they are apart from their loved ones, after undergoing brain surgery which meant that she had to leave her children during her lengthy stay in hospital. Like any mother or parent, being away from your children can be heart wrenching and for Jo this was even more so because her surgery was life threatening. Jo began thinking about the many families in the world going through a similarly hard detachment and felt compelled to help ease the pain of loss or absence by coming up with a collection that provides children with a superhero confidence! We all think of superhero’s as valiant beings, tough, strong, with superpowers, taking on everything and anything- and from this idea Scamp and Dude was born.
Like so many parents at this time of year, I’ve been settling Stanley into Nursery this week. Each morning bringing its own new battles and emotions. Two days in and the reality sunk in and watching mummy walk out the door has been heartbreaking for him. The sadness in his eyes is enough for me to break down and that I’ve done too! Once I’ve left the building the tears start and I become a whimpering blotchy-faced mess (so glad I’ve not bumped into anyone I know!). As a mummy and Stan’s best friend (probably second to Harry), until now we’ve pretty much been inseparable (see previous post here) and I’ve not left him with anyone other than granny and grandad. I knew this transition would be a tough one, but what I wasn’t envisaging was his little face and the fear in his eyes when I say goodbye. That image won’t leave me. The nursery have been wonderful at allowing him to have his dummy and blanky at hand if he is too sad. I think it’s been important for him to have some kind of comforter in my absence… After all, he’s only 2!
This idea of a comforter is at the heart of Jo’s brand too. With a background in PR, having worked with some of the biggest names in the Fashion and Beauty industry, it seemed only right that she could utilise her enviable list of contacts to help launch her venture. Scamp and Dude is a unisex collection of clothing, accessories and interiors aimed at providing that extra sense of security for children who are struggling to deal with a parent suffering from serious illness, or similarly an absence. In addition to this, it still stands as a beautiful collection for all children who strive to have superpowers!!
All hail the Superhero Sleep Buddy! A cuddly squishy dinosaur or bunny shaped cushion designed to oooooze superpowers and keep your child safe at night. What’s even more awesome is that every one that is sold, Scamp and Dude donate one to the two children’s charities that they work very closely with. ‘Don’t Forget The Kids‘ is a fabulous charity that work with children whose parents have cancer or have sadly passed away. The second charity being a certain very famous children’s hospital, in London. These sleep buddy cushions have a great design feature being a little pocket for which you can keep a photograph in of your loved one…a small but simple gesture to hold them close and tight.
The Scamp and Dude clothing range is adorned with bold prints and very stylish motifs. You’ll get to learn about the four superhero characters: the BRAVE dinosaur, the bunny with ATTITUDE, the TOUGH balloon man and the FORCE that is cat girl. It’s a comfortable collection of separates from leggings, casual tops, and T’shirts to sweaters with a very important message written on the collar ‘A Superhero has my back’. A gentle addition and reminder that their superhero is their protector and watching over them. For the women in these children’s lives, two beautifully designed sweatshirts with the slogan ‘Someone’s Superhero’ on the collar, ties these items together perfectly. Reminding us mummy’s, granny’s, sisters, friends, that we are all a superhero to somebody…whether we know it or not.
Also on offer is the Kiss Catching Wall Sticker, for your child’s bedroom. Designed to magically catch and store all of your kisses and love from your favourite people! Whether it’s a cushion, wall motif or fashionable force-to-be-reckoned-with outfit, this new collection of items have the ability to expand our imaginations, venture into a world of superpowers and feel whole, comforted and most importantly protected. Guarded from fear, anxiety, sadness and loss. No child should suffer silently or alone. This cleverly created brand, born from Jo’s own personal experience will no doubt fill children with security forevermore.
SPECIAL FEATURES to look out for:
Superhero Button: Each item of clothing has a superpower infused neon pink bolt embroidered on the sleeve or hip. This special lightening bolt acts as a button to press to activate their superpower.
Print on back: ‘A Superhero Has My Back’ is printed on the back of all the tops in the collection.
Swing Tags: Swing tags detail all of the potential superpowers that are available to the child (via the superpower button). Powers such as ‘Fairy finder, Bunny whisperer, crazy cool shape shifter, dinosaur stomper’ etc.
Inner neck detail: The inside neck has a special stitching detail reading ‘A Superhero Has My Back
By Laura xx