Hi, I’m Laura.
I'm Laura, a mama of two, former literacy teacher, and the kind of person who gets equally excited about a beautiful piece of writing and a color-coded content calendar. (Throw in a fancy iced coffee, and I’m good to go!)
Twelve years of teaching literacy taught me one thing above everything else: words have the power to change someone's world.
When my daughter was born prematurely and spent an extensive amount of time in the NICU, I learned firsthand what it means to be held up by the people and organizations that show up for families in their hardest moments. That experience is a huge part of why I do this work, and why I care so much about helping organizations like yours communicate in a way that truly reaches people.
When I stepped away from the classroom, I built something new around everything teaching gave me: the ability to communicate clearly, connect authentically, and make complex ideas and processes feel simple. Now I channel all of that into content, copy, and systems for small businesses, education companies, and family-focused nonprofits who are too busy doing the mission-driven work to create content about it.
What do you mean Market Like a Teacher?
After 12+ years as a reading teacher, I learned that teaching was never about simply giving someone information and hoping it “stuck”.
You had to meet people where they were. Break big ideas into manageable pieces. Explain the why behind what they were learning. Build a relationship before expecting them to listen. And most importantly, create those “Ohhh… I get it now” moments.
That’s the idea behind Market Like a Teacher. ✏️
I believe the best marketing does the same thing great teaching does: it creates clarity, builds trust, and helps people understand why something matters to them.
Instead of creating content just to stay visible, I help purpose-led businesses and organizations communicate in a way that makes the right people stop and think:
“Ohhh… I get it.”
“They get me.”
“I need this.”
Your audience doesn't need more noise. They need a brand they can trust because they get it.
Your marketing should feel like that favorite teacher, the one who guided you from “I don’t get it” to feeling like “Heck yes, let’s do this!”
That's the kind of marketing I believe in creating: clear, thoughtful, human, and intentional.
My Philosophy
Market Like a Teacher is built on my belief that marketing should lead with education, build genuine connection and trust, and guide the right people toward confident action.
Because the goal isn't to convince someone they need you. It's to help them understand why they do.
“Laura has a gift for breaking big ideas into simple, manageable steps, and she understands how to shape content so it lands with the people I serve.”
— Darcie Ziel, Board-Certified Nurse Coach